In an era defined by TikTok attention spans and content overload, grabbing a customer’s attention has never been tougher, or more important. With 47% of UK consumers calling for more excitement and innovation in retail, and 43% saying they feel more excited to shop when exposed to something fun and fresh, standing out is a necessity.
UK CONSUMER STATISTICS
47% are calling for more excitement and innovation in retail
43% feel more excited to shop when exposed to something fun
At ZetaDisplay, we believe that creativity is the currency of impact. When it comes to making a visual impact, few things compete with the power of 3D content.
Why 3D Content? Because Flat Is… Well, Flat
Showreel includes non-commissioned, conceptual work.
3D content in digital signage transforms everyday screens into captivating canvases that engage audiences on a deeper level. Whether it’s a product rotating in mid-air, ice that looks realistically cold, or water that flows so realistically you want to dip your hand in, it’s all about creating a sense of immersion. You want customers to stop, watch, and remember.
Here’s why it works:
- Depth and Realism: 3D visuals naturally stand out in a world saturated with 2D.
- Motion and Perspective: Movement and rotation simulate life and depth, guiding the eye intuitively.
- Social Currency: When content is truly eye-popping, it’s not just memorable, it’s shareable. You’re aiming to create viral-worthy experiences right on your shopfront.
THE BUSINESS CASE: BEYOND THE WOW MOMENT
It’s not just about the look. 3D content delivers tangible business benefits:
- Higher Engagement: 3D signage holds attention longer, increasing retention and recall.
- Clearer Communication: Rotating and exploding views of products make complex ideas simple and digestible.
- Brand Perception: It signals innovation, professionalism, and premium status.
- Better ROI: More eyes on screen = more footfall = more conversions.
Behind the Magic:
Building 3D Content
Creating 3D content is more than simple animation. Think of it like building a virtual film set. We build the scene, set the lights, angles, backdrops and camera moves before we even begin to animate. And that’s where the magic happens.
As Ben Smith, Motion Designer at ZetaDisplay UK explains:
“The more clarity we have about the goal of the content, the more efficient the process becomes. If you’ve got the product assets up front, like packaging or labels, we can create something truly special without delays.”
KEY TIPPS FROM THE CREATIVE TEAM
- Start with the end in mind. What do you want the viewer to feel, do or remember?
- Realism is key. Texturing and lighting make or break the illusion.
- Reuse and adapt. Once a 3D scene is built, switching out products or branding is easy and scalable.
Partner with the Experts
Not every agency has 3D content capabilities in-house. At ZetaDisplay, our UK-based creative team specializes in producing high-impact 3D animations tailored for digital signage networks across sectors, from retail to transport and beyond.
2D content may catch the eye,
but 3D stops people in their tracks.
If you’re looking to innovate, elevate your brand,
and make your digital signage impossible to ignore,
it’s time to think beyond the flat screen.