Farmfoods
Scottish supermarket Farmfoods has built a strong reputation by offering high-quality frozen food at low prices, a formula that has supported their growth to over 300 stores across the UK.
When Farmfoods underwent a significant rebrand, they needed a content strategy that could communicate their refreshed identity consistently across both in-store environments and social channels.
Bringing a rebrand to life across digital
We were brought in to create a series of campaigns that would work not only on digital signage within their physical locations but also translate seamlessly onto social media. The objective was to create a unified experience whether a customer was walking down an aisle instore or scrolling the through latest deals on their phone.
The content needed to:
• Showcase new product ranges in a fresh, dynamic way
• Reinforce the new brand identity through motion and design
• Drive awareness and loyalty through activation campaigns
• Encourage user-generated content to organically grow reach
• Grow their social followers
Solution
To achieve this we shot short Tik Tok style videos and product photography that could be repurposed across channels, created a playful visual motion style for screen content across all formats, and designed micro- campaigns that encouraged customers to share their favourite recipes using promoted products.
The result was a cohesive brand experience that met audiences wherever they were, helping to bridge the gap between physical retail and digital engagement.
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