Port of Tyne
Port of Tyne, a busy deep seaport in the North East of England, utilises digital corporate communications throughout its offices, rest areas, reception and its research and development-focused meeting space, the “Innovation Hub”.
In a fast-moving environment where people’s attention is often split between tasks, the Port recognised the need for a more centralised and impactful communication solution, one that would not only impress visitors but also ensure staff stayed informed in real time.
We implemented a centrally managed system that displays a diverse range of content from live KPIs and operational data to health and safety updates, internal announcements and corporate messaging. Crucially, the solution handles integration with complex data feeds while also allowing individual screens to show content relevant to their specific locations.
Challenges
Operating across a wide and diverse estate, Port of Tyne faced a number of internal communication challenges. Existing methods of communication were fragmented, making it difficult to deliver consistent and timely information to staff across multiple departments. Departments such as Health & Safety, Operations and IT were relying on their own tools and processes, resulting in silos of information and duplicated effort.
Additionally, the Port wanted to modernise how it communicated with guests. The existing infrastructure lacked the visual impact and flexibility needed to provide a professional, technology-forward experience in key spaces such as the Innovation Hub and reception areas.
With information ranging from live operational data to internal documents and safety messaging, the Port needed a digital signage solution that could handle multiple data streams, output tailored content per screen and be easily updated by internal teams.
Solution
To meet these needs, ZetaDisplay delivered a bespoke digital signage solution, tailored specifically to the complexity and operational demands of the Port of Tyne.
ZetaDisplay implemented a centrally controlled content management system capable of integrating multiple live data feeds and displaying a variety of content types, including key performance indicators, internal updates, videos and digital documents. Each screen across the Port was configured to deliver unique, location-specific content while remaining part of a single, unified network.
In high-traffic areas such as the reception and Innovation Hub, ZetaDisplay deployed high-impact displays with curated, branded content designed to welcome guests and reflect the Port’s innovation-driven vision. Elsewhere, rest areas and staff zones featured content focused on employee engagement, safety alerts and company updates, keeping staff informed without interrupting workflow.
This scalable system gives Port of Tyne full autonomy to schedule, manage and adapt content across its estate, ensuring agility in a fast-paced operational environment.
Benefits
The implementation of ZetaDisplay’s digital signage solution transformed internal communication at the Port of Tyne. By centralising messaging and enabling real time updates, teams across the organisation are now more connected and better informed.
Employees receive timely, relevant updates whether they’re in an office, break room, or operational zone, improving both engagement and workplace safety. Real time data visualisations provide greater situational awareness, helping teams make faster, more informed decisions.
For guests and stakeholders, the reception and Innovation Hub now provide a polished, professional first impression,showcasing the Port’s values, initiatives and strategic focus with high-quality branded content.
The system also brings significant operational efficiencies. With one platform managing content across all screens, the Port has reduced administrative overhead and eliminated the inconsistency of manual updates. Plus, the flexibility to output different messages to individual screens ensures that communications are always tailored, relevant and effective.
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