ZetaDisplay has appointed Ian Brimer as Country Director for the UK, bringing extensive leadership experience in digital technology, operational transformation and business growth to support the company’s next phase of expansion.
Ian joins ZetaDisplay with extensive experience leading commercial growth, developing high-performing teams and delivering large-scale digital transformation programmes across the transport sector. Throughout his career, he has successfully built multi-million-pound sales pipelines, strengthened commercial operations and guided organisations through periods of sustained growth and international expansion.
His experience spans integrating acquired businesses, standardising operations across multiple countries and leading global teams across Europe, North America and Australia. By developing scalable processes and collaborative teams, Ian has consistently helped organisations grow while maintaining operational excellence and customer focus.
As Country Director, Ian will lead ZetaDisplay’s UK business, working closely with customers, partners and the wider European leadership team to continue strengthening the company’s position across key sectors including transport, retail and retail media.
The appointment comes as ZetaDisplay continues to invest in its UK business, building on its position as one of Europe’s leading full-service digital signage providers.
Also joining ZetaDisplay UK is Simon Basford as Operations Manager, where he will lead the company’s UK operations and continue strengthening its project delivery capabilities. Simon is responsible for building and leading the delivery team, working closely with customers to ensure every project is delivered to specification, within commercial scope and to the highest standards. Since joining the business, he has established new operational infrastructure and introduced streamlined processes to support the next phase of growth. He also collaborates closely with colleagues across Europe to strengthen technical infrastructure, enhance service delivery and elevate customer support across multiple markets, helping to create a more connected and scalable operational model.
ZetaDisplay combines strategic consultancy, creative services, proprietary software, managed services and technology expertise to deliver connected digital experiences across retail, public environments and workplaces. Its continued focus on scalable operations and international collaboration supports customers with consistent delivery across complex, multi-market projects.
Ian Brimer, Country Director, ZetaDisplay UK, said:
“A business is built on its people, and what struck me immediately was the passion, expertise and ambition across the ZetaDisplay UK team and the wider Group. There is a genuine commitment to delivering exceptional solutions for customers while continuing to shape the future of our industry.
“I’m looking forward to getting to know our existing customers, building new relationships and working closely with colleagues across the Group to continue driving growth in the UK.
“There are significant opportunities ahead, particularly within the rail sector where ZetaDisplay has already demonstrated its expertise delivering complex, mission-critical digital signage and commerce media solutions. Combined with our Engage Suite software platform, strong hardware partnerships and extensive experience remotely managing large-scale digital networks, we’re in a fantastic position to help transport operators modernise passenger communications. Equally, retail media continues to present huge opportunities, and ZetaDisplay’s experience and innovation in this space provides an excellent platform for future growth.”
Daniel Nergård, CEO at ZetaDisplay, comments:
“Ian brings extensive commercial and operational leadership experience from the European transport technology sector, having successfully delivered digital passenger experience and data-driven platform solutions for rail operators across multiple international markets. His track record of building high-performing teams, integrating businesses and supporting sustainable growth makes him an excellent fit for ZetaDisplay as we continue to expand our UK business.
“We’re delighted to welcome Ian to the team and look forward to the impact he’ll make for both our customers and our people.”
Let’s get creative.
We design with purpose, turning every display into a powerful part of your customer journey.